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Serving “Comfort Fast Food” is the business concept of Rustler’s Grill. Located in a diverse shopping complex where big names like Chevy, Applebee, Olive Garden and Red Lobsters are situated, the owner of Rustler’s Grill aims to create a refreshing image to start off his very first franchise fast food joint setting foot here in Vallejo. “Comfort food is all about hearty dishes shared by families and friends. It lifts our spirit…when we are down and nourishes us when we are happy. It is the food that we crave to take us back to our memories…of the more relaxed and carefree times of youth. “ Written by the owner and custom printed on the wall papers, the scripts have become graphic arts that are not only decorative, but also informative, outlining the business motto is a direct and yet playful way.
